![motion graphics motion graphics](https://www.zealousweb.com/wp-content/uploads/2020/07/Listing.jpg)
(In fact, an MIT study found that you can process visual information in as little as 13 milliseconds.) That’s why many things are easier to understand if you can “see” them. Visual communication is effective because your brain processes visual information almost instantly. 3) They distill information for easy comprehension. (Remember that the majority of consumers would rather watch something than read something.) When you need to deliver a contained message, doing so with motion graphics makes it easier for viewers to consume. They just have to press play and sit back. Viewers don’t have to read, explore data, or exert much mental energy. We all remember why we were so happy when a substitute teacher put on a video in class it meant we didn’t have to do anything. A live-action video version of this script would simply not have the same impact.Īccording to Wyzowl research, consumers spend around 19 hours per week watching video content. Through animation, sound effects, music, and kinetic text, they tell the emotional story of their creative process.
Motion graphics movie#
(This is the same reason why you experience physical fear in a horror movie or joy in a rom-com.) Whether you want to elicit joy or compassion from your viewer, motion graphics are a great way to do it.Įxample: One of our favorite examples of motion graphics is this simple video by Apple. Thanks to the phenomenon of emotional contagion, we immediately empathize with and mirror the emotions of the experiences we see depicted on a screen. This is especially helpful when you want to tell emotional stories. Whatever world you want to see, you can simply animate it-without adding a pyrotechnics budget.
![motion graphics motion graphics](https://motionarray.imgix.net/preview-321180-mweTarrvN7-high_0010.jpg)
![motion graphics motion graphics](https://netarabia.com/wp-content/uploads/2018/08/Motion_Graphic_Designer_1200x630-1503615895552.jpg)
Best of all, motion graphics allow you to tell visual stories unconstrained by the limits of live-action video (e.g, actors, location, costumes, etc.). Moody music, powerful voiceover, and stunning visuals can all work together to create a powerful piece of content. Motion graphics give you a range of tools to tell powerful stories. But motion graphics are particularly powerful for several reasons. Video as a medium is effective because it combines both audio and visual processing, making the message easier for the viewer to process. Note: While animated motion graphics can be added into a live-action video, if you’re talking about a strictly animated video, you’re talking about a motion graphic. But you’re probably most familiar with motion graphics as animated videos. A motion graphic can even incorporate technology like 360-degree video, Virtual Reality, or Augmented Reality. It may include audio, voiceover, or sound effects. A motion graphic may be a 2D animation, 3D rendering, or GIF. What Is a Motion Graphic?īasically, a motion graphic is our industry’s term for an animated video. (In fact, according to Wyzowl research, 73% of people would prefer to watch a short video to learn about a product.) And while there are so many ways for marketers to play within the medium, there is one type of video that is particularly helpful for marketers: Motion graphics. At the same time, viewers want video more than ever before. From TikTok videos, to explainer videos, to expert panels on Zoom, it’s clear that marketers are embracing video more than ever.